Chica de Revista — Hand-Drawn Title Design and Credits
Lettering, Title Design, Prop Design, Cover Art.
2026
Title design, credits, magazine props and a single cover proposal for Chica de Revista, the music video by Shoren, directed by Mario Alcalá.
The story
The video follows a famous girl, a magazine girl, hounded by journalists and paparazzi in her car. Suddenly, someone in the crowd of cameras hands her a bouquet of flowers, and scenes start to appear of the life she could have with that boy, far from fame. Choosing that other life, she turns against her public image: she grabs a magazine with herself on the cover and scribbles all over it with a marker, drawing horns and angry eyebrows on her face and crossing it all out, like we used to do with magazine photos as kids.
The concept: the gesture becomes the title
The title design grows from that gesture. The idea was a stroke that felt imperfect and unplanned, full of overlapping passes, like scribbles in the margin of a notebook. The lettering is hand-drawn with a yellow paint marker, a colour that stands out against the warm, retro, red-toned colour grade of the video. The same hand-drawn language carries through the opening and closing credits.
The process: by hand, from start to finish
The lettering went through dozens of tests on paper. It started with a ballpoint pen, then brushes and watercolour, before settling on a paint marker. The chosen version was digitised and vectorised to refine its shape. Then, to bring back the real texture of the marker, the final vector was projected onto black card and traced again by hand in yellow marker. The high contrast between yellow and black made it possible to isolate the stroke through the colour channels in post-production without losing any of its nuances: the extra ink where strokes cross, the damp-paper texture of repeated passes and the small accidents that make each line unique.
Props and single cover proposal
I also designed the magazine the protagonist scribbles on in the video. From it came a cover proposal for the single: a scan of the magazine page showing her face, crossed out in yellow marker, extending the concept of the title beyond the screen.
Credits
Song · Shoren
Created and directed by · Mario Alcalá
1st AD (shoot) · Sebastián Sánchez
1st AD (prep) · Josep A. Ruiz
Head of Production · Santiago Witthoeft, Dani Far
DOP · David Vadix
1st AC, 1st Unit · Dan Q. Rojas
1st AC, 2nd Unit · Iván Moreno
2nd AC · Alba Gisbert
Gaffer · Pedro A. Ortega
Electrician · Alba Santiago
Art Direction · Gonzalo Laguarda
Art Assistant · Almudena Feliciano
Styling · María Molina
MUA · Maite Alizée
Cast · Serena Lotts, Sergi Pérez
Stills · Pedro A. Ortega
Editing · Mario Alcalá
Colour · Ana Martínez
Graphic Design (title, credits, props and cover proposal) · David M Ballarín (ByDMB)
Rental · Miracor Rental
Special thanks · Jorge Vargas, Antonio Matoses, Guillermo Velencoso, Ioan A. Georgian